Arts Marketing in the Digital Age

• •  
  • Presentation speakers
    • Julie Begley, Managing Director, MoGoARTS Marketing
    • Doug Mowbray, President and CEO, MoGoARTS Marketing
    • Aimee Waeltz, Director of Marketing and Communications, Pittsburgh Ballet Theatre
    • Andrew Edmonson, Director of Marketing and Public Relations, Houston Ballet

  Lecture

  Today’s rapidly shifting media environment has patrons spending more time online than with any other media. Is your current or more traditional media mix matching up with your audiences actual media consumption? Through case studies with Houston Ballet and Pittsburgh Ballet Theatre, you will learn about the best practices in effectively targeting both existing and prospective new patrons where they gather online, plus how to deliver compelling digital campaigns that build engagement and result in measurable transactions. The session will cover a wide spectrum of information from delivery mechanisms to audience profiling, from integration with ticketing platforms to optimizing social media, mobile devices, and search engines.

 

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